Facebook and Instagram are now threatening that users will need to pay for their services if they don’t allow these apps to track them after installing iOS 14.5. After the release of iOs 14.5, all apps must seek permission before they track a user between apps and websites. This move will reportedly cost Facebook millions of dollars as more and more people deny Facebook the right to track them.
Now Facebook is trying every trick in the book to get people to share their data with them including charging for their services.
“To help people make a more informed decision, we're also showing a screen of our own, along with Apple's. It will provide more information about how we use personalized ads, which support small businesses and keep apps free. If you accept the prompts for Facebook and Instagram, the ads you see on those apps won't change. If you decline, you will still see ads, but they will be less relevant to you. Agreeing to these prompts doesn't result in Facebook collecting new types of data. It just means that we can continue to give people better experiences.”
Facebook is subtly asking its users to keep “Facebook/Instagram free” by allowing targeted ads. This suggests that the company might charge its users for access in the future. This is nothing but a scare tactic deployed by Facebook to get users to allow targeted advertisements.
It is also worth pointing out that new App Store rules prohibit app makers from offering incentives to users for allowing themselves to be tracked. Facebook and Instagram haven’t directly broken this rule right now but it sure comes close.