Recently, the first poster of Ekta Kapoor’s new upcoming series His Story was unveiled. And soon after the first poster was released, its similarities to a preexisting poster from a 2015 film LOEV were spotted by the films director. Also, unsurprisingly then, as it turns out, both the projects are about same-sex relationships.
Art director and film strategist Jahan Bakshi of the film LOEV took to Twitter and wrote, "Bro @altbalaji are you okay? I mean if you need someone to design posters I can help you, I promise it doesn't cost that much." He added, "This poster for LOEV was designed by @TalkPigeonCo and illustrated by Rohan Pore. We spent months on it. Investing solid time/money on a poster for an indie film is difficult. And yet, a studio that surely has the resources to commission original designs opts to steal it. Sad."
Checkout the post here-
This poster for LOEV was designed by @TalkPigeonCo and illustrated by Rohan Pore. We spent months on it. Investing solid time/money on a poster for an indie film is difficult. And yet, a studio which surely has the resources to commission original designs opts to steal it. Sad. pic.twitter.com/XYzGcFBmdZ— JSB (@jahanbakshi) April 9, 2021
Earlier, he had also found out similarities between the posters of AltBalaji’s other series The Married Woman, and the films Ammonite, which starred Kate Winslet, and Ingmar Bergman's Persona.
He wrote, "WHY IS THIS INDUSTRY LIKE THIS?" LOEV director Sudhanshu Saria wrote on Twitter. "Woke up to find that our painstakingly illustrated, original poster for @loevfilm has just been blatantly ripped off by the geniuses at @altbalaji @ZEE5Premium for their show #HisStoryy."
Now these are both fairly generic designs, but when *both" the posters of a show resemble existing designs - then it's pretty clear the designers were only interested in replicating 'references'... pic.twitter.com/Fxk1iqy6lQ— JSB (@jahanbakshi) March 2, 2021
He added, "Thirteen months of back and forth and so many drafts by the amazing minds at @TalkPigeonCo with oversight by @jahanbakshi and amazingly illustrated by artist @rohanpore just ripped off without any decency. Am glad they liked our poster; am glad they're telling a queer story but why do this? What is the need? We made our poster with no funds to speak of. Why have massive machinery like @altbalaji @ZEE5India if you can't even come up with your own poster? Alerting my fellow artists @satyadeepmisra @MrinalDutt02 @Suparn -- if you didn't know, now you do. @ektarkapoor @TweetBaljit @ThisIsHowWeDing Let's all do better."
Jahan Bakshi also shared his opinion on the matter. He said, "In Hollywood, they actually have awards for outstanding poster art and film campaigns. Admittedly, the bar is set much lower in our country, especially in mainstream Bollywood. Back in the days of the hand-painted posters, we produced some beautiful poster art, but now in the digital era—while we have had some good posters cropping up sporadically, it’s actually tough to recall a single flat-out stunner.”
What do you think? Let us know in the comments section below.