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UK PM Rides ‘Made In India’ Cycle & PM Modi Must Congratulate Him For Being ‘Atmanirbhar’

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The indigenous ‘Make In India’ drive is slowly gaining momentum with the government coming up with various measures to promote homegrown brands, and give them a better platform and opportunity to grow and eventually, go global with their products.

But if there is one person who seems to have taken PM Narendra Modi’s words to heart and acted on it, it is UK Prime Minister Boris Johnson. 

Recently, PM Johnson was seen riding a made-in-India Hero cycle at the launch event of a new GBP 2-billion cycling and walking drive.

UK PM Johnson Rides ‘Made In India’ Cycle © Twitter BorisJohnson

The drive has been introduced by the UK government as part of its anti-obesity strategy to fight COVID-19 in the country. Himself, a COVID-19 survivor, PM Johnson is also a known cycling enthusiast and was seen riding a Hero Viking Pro to Canalside Heritage Centre at Nottingham. 

This bike is part of  Hero Motors Company-owned brand Insync which is designed in Manchester and made in India by parent company Hero Cycles.

UK PM Johnson Rides ‘Made In India’ Cycle © Twitter BorisJohnson

During the event, PM Johnson announced the creation of thousands of miles of new protected bike lanes, cycle training for everyone and bikes available on prescription, as part of a new fitness strategy.

"From helping people get fit and healthy and lowering their risk of illness, to improving air quality and cutting congestion, cycling and walking have a huge role to play in tackling some of the biggest health and environmental challenges that we face," said the British Prime Minister.

UK PM Johnson Rides ‘Made In India’ Cycle © Twitter BorisJohnson

While this initiative seems to have gotten mixed reviews from the citizens with concerns being raised about road safety measures, revenue generation as well as the imposition of road tax on cyclists amongst other things, it’s good to see brand India finding big, global takers already.

This might also give a boost to Indian consumers and international investors to make the Make In India and Vocal Ko Local initiatives a greater success in the time to come.


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