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'Fair & Lovely' Might Become 'Glow & Lovely' But We Still Don't Know If The Product Is Changing

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Yesterday, the internet was filled with some 'lovely' memes after the news about Fair & Lovely dropping the word fair came out. Now, the memes have become more 'glowing' as the probable brand name has come out.

While it is a step in the right direction, of course, removing the word that has perpetuated colourism in the country for years is important, but there are still a lot of unanswered questions. We still have no clarity about what the actual product, in the end, will be - the same thing with a new name or a new formula that is not focused on lightening your skin tone?

But, we're still on the topic of names for now, and the new possible name is apparently Glow & Lovely. I mean, it's a tiny bit better than fair, I have to give them that, but it's still ain't it.

âFair & Lovelyâ Might Become âGlow & Lovelyâ And The Internet Is © HUL

Conforming that the company applied for a lot of trademarks back in 2018, an HUL spokesperson said, "The company has applied for several trademarks in 2018. âSome of them have received registration, while some applications are pending. We may choose to register other brand names too. We want to manage the unveiling of the new brand name carefully because we want to make sure that the market isnât filled with counterfeit products that are unsafe. We will not be able to confirm what the new name will be."

Let's see if it was all performative, or will they actually do something to undo the years of damage they've caused, but till then, all we have are memes. Nothing can happen without there being a meme on it, it's the law.

Good suggestion.

How about glow from within? Am good with just that #FairandLovely #glowandlovely

â Mini Ribeiro (@MiniRib) June 26, 2020

Movie flashbacks.

#FairandLovely#SalmanKhan

*Lovely singh reporting madam* pic.twitter.com/FONot9tYUW

â ððððð ððððððð¼ð¿ (@memesoverload__) June 26, 2020

Exactly.

'Fair & lovely' to be rebranded dropping the word 'fair'.
While the attempt is fair (no pun intended), is it really enough? Using the words glow and brighten doesn't really change what the product was built for.
''...a rose by any other name......''

â Avni Raja (@avniraja) June 25, 2020

Just a little disturbing.

#FairandLovely
Fair and Lovely products after dropping 'Fair' from their name: pic.twitter.com/2t071AE1xC

â Nihit (@21nihit) June 26, 2020

Hmm.

When word fair is Dropped from #FairandLovely.

Yami gautam:

Before After pic.twitter.com/Wwcd2ZS0U0

â Teju surya 2.0 (@Tejusurya_) June 26, 2020

Just lovely.

Close enough #FairandLovely pic.twitter.com/mLdQd97tSI

â jalpa desai (@drjalpa) June 26, 2020

What will this one be called? Glow & Handsome?

#FairandLovely
Upcoming trend pic.twitter.com/1G6yTCJiVZ

â merryrai (@merryrai4u) June 25, 2020

Great use of this meme format.

DROP EVERY WORD OUT OF YOUR PRODUCT AS IT DOES NOT DESERVE TO EXIST.
Fair and lovely should be sued for every racist add they have ever made.#FairandLovely pic.twitter.com/2BM5vDnuQt

â Supriya Thakur (@SupriyaThakur18) June 25, 2020

Yes, please.

No more fair and lovely the world has progressed past the need for fair and lovely pic.twitter.com/AecOGEEFhu

â quinn â­ (@rosesdyke) June 25, 2020

So crazy.

#FairandLovely after removing "fair" from their name pic.twitter.com/urwxr7gtsS

â bruhhhhh (@Bruhfortytwo) June 26, 2020

That's the point.

The un-'fairness' of it all. If it's still a 'fairness' cream, doesn't matter what you're calling it. Also, renaming or removing some words, won't erase the deep-rooted biases that have been perpetuated for generations because of such products #FairandLovely https://t.co/SbNCT7lati

â Arunoday Mukharji (@ArunodayM) June 25, 2020

Uhhh.

#FairandLovely
Meanwhile bhau:- pic.twitter.com/AEDWkXRfuF

â Zayn (@Zayn66529095) June 25, 2020

Exactly.

fair and lovely changed the name of their skin bleaching product and said thatâs enough activism for me today

â myesha thee stallion (@myeshachou) June 25, 2020

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