Yesterday, the internet was filled with some 'lovely' memes after the news about Fair & Lovely dropping the word fair came out. Now, the memes have become more 'glowing' as the probable brand name has come out.
While it is a step in the right direction, of course, removing the word that has perpetuated colourism in the country for years is important, but there are still a lot of unanswered questions. We still have no clarity about what the actual product, in the end, will be - the same thing with a new name or a new formula that is not focused on lightening your skin tone?
But, we're still on the topic of names for now, and the new possible name is apparently Glow & Lovely. I mean, it's a tiny bit better than fair, I have to give them that, but it's still ain't it.
Conforming that the company applied for a lot of trademarks back in 2018, an HUL spokesperson said, "The company has applied for several trademarks in 2018. âSome of them have received registration, while some applications are pending. We may choose to register other brand names too. We want to manage the unveiling of the new brand name carefully because we want to make sure that the market isnât filled with counterfeit products that are unsafe. We will not be able to confirm what the new name will be."
Let's see if it was all performative, or will they actually do something to undo the years of damage they've caused, but till then, all we have are memes. Nothing can happen without there being a meme on it, it's the law.
Good suggestion.June 26, 2020
Movie flashbacks.June 26, 2020
'Fair & lovely' to be rebranded dropping the word 'fair'.
While the attempt is fair (no pun intended), is it really enough? Using the words glow and brighten doesn't really change what the product was built for.
''...a rose by any other name......''
Just a little disturbing.June 26, 2020
Hmm.June 26, 2020
Just lovely.June 26, 2020
What will this one be called? Glow & Handsome?June 25, 2020
Great use of this meme format.June 25, 2020
No more fair and lovely the world has progressed past the need for fair and lovely pic.twitter.com/AecOGEEFhuâ quinn â (@rosesdyke) June 25, 2020
So crazy.June 26, 2020
That's the point.
The un-'fairness' of it all. If it's still a 'fairness' cream, doesn't matter what you're calling it. Also, renaming or removing some words, won't erase the deep-rooted biases that have been perpetuated for generations because of such products #FairandLovely https://t.co/SbNCT7latiâ Arunoday Mukharji (@ArunodayM) June 25, 2020
Uhhh.June 25, 2020
fair and lovely changed the name of their skin bleaching product and said thatâs enough activism for me todayâ myesha thee stallion (@myeshachou) June 25, 2020