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8 Fashion Brands That Are Helping Fight Coronavirus In Every Way They Can

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Ever since the outbreak of coronavirus and its crippling effect that has led to social distancing everywhere, the world's economy has been hardly hit. Most of the industries have been severely impacted by this global crisis. 

Despite all of these, major fashion brands (mensxp.com/fashion/trends/74116-how-the-coronavirus-pandemic-is-creating-problems-for-the-global-fashion-industry-everyone-else.html) have come forward to help and offer their services in whatever way they can to combat COVID-19. Be it making masks or sanitisers, these brands are offering their units to manufacture essential items amidst the global health crisis. The same is being  served to the hospitals and health workers. 

Here's a comprehensive list of fashion brands that show how these companies are pitching to help fight the deadly virus with their unique ways. 

Check it out.

1. Prada  View this post on Instagram

From 2 April 2020, Raf Simons will join the Prada brand as co-creative director, working in partnership with Miuccia Prada with equal responsibilities for creative input and decision-making. The first Prada collection designed by Miuccia Prada and Raf Simons will be the Spring/Summer 2021 womenswear show, presented in Milan in September 2020. Discover more via link in bio. Photos by: Brigitte Lacombe Willy Vanderperre

A post shared by Prada (@prada) on Feb 23, 2020 at 3:45am PST

The nfection rates are increasing by the day, but Miuccia Prada's initiative is unforgettable. Patrizio Bertelli, the CEO along with the chairman Carlo Mazzi, has donated six intensive care units to hospitals in Milan, namely Buzzi Sacco, Vittore Buzzi And San Raffaele. We all know that Italy was hit hard with more than 27,000 cases. This is a great initiative for a luxury brand like Prada to have come forward and help in combatting the novel coronavirus.

2. Giorgio Armani View this post on Instagram

“In the elegant setting of Via Sant'Andrea, with its fine historical palazzos and modern store windows, the past is interwoven with the present. This is where I'm now returning, to the former Milanese location of the first Giorgio Armani boutique in the city.” Giorgio Armani Discover more about the new #GiorgioArmani boutique at the link in bio and digitally explore the store through our interactive 3D map

A post shared by Giorgio Armani (@giorgioarmani) on Feb 20, 2020 at 8:15am PST

To contain the pandemic rages, even iconic brands like Giorgio Armani are working with the medical community and doing their best to support health centres during such global crisis. The brand has pledged 1.25 million Euros. This has gone to a group of Italian hospitals and Institutions.

3. LVMH  View this post on Instagram

Alongside LVMH Chairman & CEO, Bernard Arnault, discover the outstanding projects of our 2019 apprentices and meet the 300 new apprentices that will join this year's class at the IME… 10 times more than when it was first launched in 2014! The LVMH Institut des Métiers d'Excellence (IME) is a vocational training program that enables apprentices to learn skills through a combination of classroom education at leading schools and hands-on experience in the workshops of LVMH Maisons and their partners. This program covers a wide range of métiers, including draping and tailoring, customer experience and vineyards and winemaking. LVMH broadens the IME year after year with new training courses thanks to various international collaborations (in Italy, Switzerland, and soon Spain), immersing the IME in a European dimension. This initiative reflects the fundamental importance of transmitting time-honored skills for the Group. #LVMH #LVMHtalents #IME #IMELVMH #craftsmanship #savoir-faire

A post shared by LVMH (@lvmh) on Oct 22, 2019 at 11:06pm PDT

LVMH, the fashion conglomerate, has not just donated  $2.2 Million to the Red Cross Society of China but has also converted the making of their cosmetic factories into producing hand sanitisers. The same has been supplied free of charge to the healthcare workers and the French government. The brand has also announced that it will donate 40 million masks to France.

4. Pyer Moss View this post on Instagram

Imperfect Solutions — wanttohelp@yourfriendsin.nyc

A post shared by Pyer Moss (@pyermoss) on Mar 18, 2020 at 8:18am PDT

 

The creative director and founder of Pyer Moss, Kerby Jean-Raymonda took to his Instagram account to talk about how the centres are suffering due to shortage of supplies. To combat this issue, the brand has converted the NYC office into a donation centre that includes latex gloves and N 95 masks. Kerby, besides these supplies, will be donating $5,000 from his own pocket for masks and gloves and serve the public health professionals who are looking for help.

5. Versace View this post on Instagram

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A post shared by Donatella Versace (@donatella_versace) on Mar 13, 2020 at 11:51am PDT

The Italian luxury fashion company, Versace has also come forward to help with the national disaster and catastrophes. Donatella Versace and her daughter Allegra Versace Beck, have together donated $200,000 to San Raffaele Hospital. In February, the brand took an initiative to combat the issue by donating around $1 Million to the Red Cross Foundation, China.

6. Coty View this post on Instagram

Step outta the shadows and get lashes that stand out with #ExhibitionistPrimer + #ExhibitionistMascara ð¤ð #Repost @covergirl . . . #Coty #CotyInc #CotyLife #Beauty #Cosmetics #Mascara #CrueltyFree #COVERGIRLCrueltyFree

A post shared by Coty Inc. (@cotyinc) on Oct 8, 2019 at 4:05am PDT

Not just fashion brands, but even beauty brands are committed to providing help in all the ways possible. Coty, the manufacturer of Calvin Klein and many other fragrances, is using its unit to make a hydroalcoholic gel to help in emergency services. The company said in a statement that, “We stay close to our communities during these exceptionally challenging times."

7. StockX View this post on Instagram

To celebrate basketball's biggest week, we teamed up with @chicagodonc and a crew of designers to create exclusive Chicago merch that could be yours for just a $10 donation. All proceeds go right back to the city in support of the @commongroundfnd. Swipe through to see the gear, and tap the link in our to donate and learn more. #StockXChicago ð¸: @adamjasoncohen Styled: @panache.__

A post shared by StockX (@stockx) on Feb 10, 2020 at 10:01am PST

A marketplace known for its secondhand items has a unique approach towards the contagious virus. While most of us are at our homes and are self-quarantining, the ones who are suffering from it, should not be neglected. Social distancing has led to a shortage of supplies and meals as well. Hence, StockX, with its #FlexFromHome initiative, donated $20,000 to Feeding America along with meals for people.

8. Bulgari View this post on Instagram

White, yellow or rose gold, B.zero1 is never not bold. Discover the full range online and in-store. . . . #Bzero1 #Gold #MaiTroppo

A post shared by BVLGARI (@bulgari) on Feb 28, 2020 at 12:00am PST

Italy has been impacted quite a lot but brands like Bulgari are committed to taking the right actions during such a global crisis. The brand has gone all the way with the donation that will allow the purchase of the microscopic acquisition system. It is an equipment that helps in developing effective vaccination against the contagious virus.


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