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Google Buys Fitbit For $2.1 Billion As The Company Wants To Make More Robust Wearables

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Google recently announced that it is buying Fitbit via a blog post and it is being reported that the deal is worth $2.1 billion. The move comes as “an opportunity for Google to invest more in WearOS as well as introduce Made by Google wearable devices in the market,” said Rick Osterloh, Google's SVP of hardware.

Google has been looking to bolster its wearables portfolio in the hopes to compete with the Apple Watch as the company previously bought an unknown technology from Fossil Group for $40 million.

(c) Unsplash(c) Unsplash

"Fitbit has been a true pioneer in the industry and has created engaging products, experiences and a vibrant community of users," Osterloh continued. "By working closely with Fitbit's team of experts, and bringing together the best AI, software and hardware, we can help spur innovation in wearables and build products to benefit even more people around the world.”

Google has been trying to break into the wearables market for years, however the company was not successful with the WearOS platform. The acquisition makes sense for the company in order to make a real impact in the segment. 

(c) Unsplash(c) Unsplash

Fitbit has been the only real competitor for the Apple Watch that has a good understanding of the hardware and software for wearables. Expect future products by Google or Fitbit to be more Android-integrated wearables which could be a good alternative to the Apple Watch for Android users. Google's software skills may just help future Fitbit products be more robust and have a deeper integration with the Android platform than ever before. 

Do you think Google will be able to make an impact in the wearables market with future Fitbit products? Let us know in the comments what you think about this acquisition.


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