I have been collecting sneakers for almost a decade now and nothing makes me happier to see a sneaker company committing to the cause in India. Nike has officially made their most popular service the NikeiD available in India. Let me take a long breath.
Nike.com was a little bit redundant in the recent past, but Nike has upped the ante as they launched their official online store for India along with NikeiD. The store will have a full assortment of sneakers ranging from Air Jordans to Running, Football, Basketball, Tennis and any other training shoe you can think of. And guess what? You can customise them.
The NikeiD service was previously unavailable to Indian customers. However, Nike knows the importance of owning a truly unique and personal shoe. We customised a shoe for us and Nike is going to send it across soon so that we can show it off to all our readers what the NikeiD is really capable of.
NikeiD is a service that lets their customers become the designer and they will have the option to change colours of the sole, the laces and everything you can think of that goes on a shoe. Customers can choose from a range of materials and colours which they can use to develop their own personal Air Force One. Parts like the overlay, the base, the accent, the lining, the stitching, the outsole and the deubré is all customisable. Adding a personal look to your sneaker has never been easier and the service can be accessed right now from Nike.com