Cricket Australia, the organisation which looks after all forms of the sport Down Under, has recently written to the Board of Control for Cricket in India (BCCI) showing resistance against the idea of having Australian players being featured in advertisements that promote betting, fast food, alcohol and tobacco brands during the 14th edition of the Indian Premier League, according to a Cricbuzz report.
As a result, the Indian cricket board wrote an advisory to all eight franchises of the league.
In the mail, BCCI has quoted CA saying "A full team photo -- for use only by the sponsors of the relevant IPL team in print media in India and any such photo should not involve or include the name or branding of a company primarily engaged in the business of alcohol, fast food/fast food restaurants, tobacco or betting."
According to Cricbuzz, Cricket Australia imposes limitations on IPL franchises for the use of Australian players in advertising. They should not be promoting betting, fast food, alcohol and tobacco brands during the IPL.— Mufaddal Vohra (@mufaddal_vohra) February 22, 2021
According to the mail, "Cricket Australia has imposed the following restrictions on Franchisees' use of Australian players in advertising and/or promotional materials: In any specific advertising or promotional activity featuring any Australian player (in any medium including TV, radio, press, outdoor, internet, point of sales or on-pack advertising), each Franchisee may only use: (a) no more than 1 Player who has a Central Contract with Cricket Australia; and/or; (b) no more than 1 Australian Player from the same Australian State; and (c) no more than 1 Australian Player from the same Big Bash team..."
The mail further reads, "By way of example: A Franchisee may, subject to compliance with the remainder of these Player Regulations, the Player ID guidelines and the Player Contract, use three Australian players in any advertising material as long as no more than one has a Central Contract and all three are from different States and Big Bash teams."
#IPLAuction most expensive players in history of ipl
1) Chris Morris ( 16.25 cr.)
2) Yuvraj Singh(16 cr)
3) patt Cummins ( 15.5cr)
4) Ben stokes(14.5 cr)
5) Glenn Maxwell (14.25 cr)
All in INR pic.twitter.com/klti0iydfA
Following the mini-auction last week, as many as 19 Australian players will be participating in this year's Indian T20 league spread across the eight teams.
According to Cricbuzz, a few of the franchises of the league are rather surprised by BCCI’s willingness to agree to these restrictions being demanded by Cricket Australia.
"That is not a major issue because alcohol, betting and tobacco brandings don't happen in India anyway but the BCCI, in principle, should not accept such conditions," a franchise official told the publication.
Even the fans of the Indian Premier League are upset with CA’s demands, especially, when the Big Bash League (CA’s marquee T20 league) is sponsored by KFC (a fast-food brand) for instance.
No Alcohol, Betting, Fast food🤡🤡 pic.twitter.com/pdY83rb0cx— monkey बात (@monkeybaat83) February 22, 2021
Cricket Australia themselves have Bet365 boundary ropes. Why act cocky here.— Stoned.psyduck (@stonedpsyduck) February 22, 2021
What about KFC BBL. And the beer glass we saw during third umpire decisions in the recent ind vs aus series. Why does CA have to be cocky always pic.twitter.com/gVohmYJYk6— Ajinkya (@profeshonul) February 22, 2021
BBL is officially sponsored by KFC, in my book it is a fast food outlet pic.twitter.com/vjU050ubNX— Abhishek kanojia (@k86_abhishek) February 22, 2021